Market Research Studies

Interactive Media Strategies is conducting several groundbreaking research studies in conjunction with our media partners ReelSEO, Web Video Marketing Council and Business Video on TMCnet.com.

Video Production Professionals

We have launched an innovative multi-phase research study of hundreds of business video production professionals involved with the full range of activities and work processes for producing, editing, publishing and delivering video at their organizations.  In phase one, we are conducting an online survey that is compiling insights from experienced video production professionals and marketing executives regarding the technologies, tools and techniques they are using to create compelling video content and to deploy strategies for leveraging online video for outbound marketing or corporate communications. 

As part of phase two we have been conducting a series of one-on-one video interviews with industry thought leaders from both the video production field and the world of online marketing who share their insights, success stories and best practices from seasoned video production experts and senior marketing professionals. If you would like to participate in either the online survey or to be considered for one of the on-camera interviews to provide your thoughts and insights about the process of producing, publishing or distributing online video, you can click on the survey link below or send us an email to learn more about the video interview process.  Click here to take survey

If you are involved with any aspects of videotaping, editing, producing or promoting videos at your organization or for other companies, we would love to include your thoughts and input as part of the Video Production Professionals research study.  By participating in this groundbreaking research study by completing either the online survey (see link below) or by participating in a one-on-one video interview with a research analyst from Interactive Media Strategies, you will be eligible for the free drawing where you may be able to win one of 10 prizes, ranging in value from $50 to more than $1,000.  Survey participants will be eligible to receive one of the following:

  • Sorenson Squeeze 8 Software from Sorenson Media (3 winners will be drawn)
  • KVStudio 6-month product license from KnowledgeVision (3 winners will be drawn) 
  • Adobe Premiere Pro CS5.5 3-month subscription (1 winner will be drawn)
  • Flip HD Video Camera (1 winner to be drawn) 
  • $100 Amazon Gift Card (1 winner to be drawn) 
  • $50 Amazon Gift Card (1 winner to be drawn)

This multi-part research study involves detailed online surveys in combination with one-on-one video interviews by IMS research analysts with video professionals with hands-on experience and management executives with budget responsibilities at their organizations.  Key topics covered in the research project include:

  • Videotaping and editing
  • Video encoding and publishing 
  • Video distribution and delivery (online video platforms, hosting services, etc.) 
  • Use of online video for internal video communications
  • Use of online video for outbound marketing and corporate communications
  • Strategies and best practices for using video with social media sites such as Facebook, YouTube, Twitter, etc.

Thought Leaders Research

IMS is managing a series of Thought Leaders Research Studies that shed some interesting light on how online video is being used across a range of industry sectors, company sizes and business applications.  The first phase of our research studies is now complete and we will soon be posting Executive Briefing documents and comprehensive research reports for each of the key market sectors below.  These publications will present survey results, industry analysis and important insights from thought leaders from a range of key industry sectors and important subject areas, including:

  • Insurance
  • Financial Services
  • Real Estate
  • Marketing
  • Retail & E-Commerce