Research Services

Our research services include a range of market research, strategic consulting and marketing-based programs, which include:

• White Papers
• Custom Research Studies Examining Key Themes or Tailored Market Research Surveys
• Annual Research Subscriptions - Reports, QuickCasts and Analyst Briefings
• Speaking Engagements
• Sales Force Training and Education Programs

Elements of the Enterprise Web Communications Annual Research Subscription Service
Interactive Media Strategies can provide quantifiable analysis of how corporate executives perceive, use and deploy communications applications delivered via connected networks. Subscribers to the annual Enterprise Web Communications Research Service can benefit both from IMS' core research activities along with custom support designed to address clients' specific business needs. The foundation of the research offerings from Interactive Media Strategies is an annual subscription, which is often supplemented with a tailored custom project or market research study. The annual subscription package serves up a consistent stream of packaged research that expands clients' understanding of the overall market. Tailored one-on-one services aim to support clients in identifying and achieving specific business objectives. Learn more about our research services by visiting our Business Video Portal produced in conjunction with TMCnet.com.

Core Research Offerings
Distributed to all IMS subscription clients, the core research offerings are designed to provide a comprehensive overview and market insight into the trends impacting the evolution of the Web communications market. These deliverables include:

• Monthly Research Reports based on surveys of IT professionals and their attitudes towards the deployment of Web communications applications in the enterprise.
• IMS QuickCasts - Our QuickCasts are PowerPoint Presentations featuring 10 slides of additional data quantifying key trends in the Web communications market and subscriber-only access to Webcasts from IMS highlighting themes addressed in these presentations. Approximately 40 to 50 QuickCasts are produced for client viewing each year.
• Quarterly Analyst Sessions that provide a digest of key news events in the Web Communications sector, such as product introductions, corporate acquisitions and relevant case study deployments. Along with the basic description of the news event, IMS also will provide commentary that interprets the impact of important events on the Web Communications sector.

Tailored Research Services
Interactive Media Strategies also works with clients on a one-on-one basis, developing custom content and services designed specifically to address key business objectives. Clients derive value from the following deliverables by working directly with IMS.

• Analyst Interaction. Two hours of analyst interaction monthly to develop custom data analysis or discuss issues related to market trends or competitive landscape in the corporate multimedia sector. This time also can be used by Interactive Media Strategies to help in the development of marketing materials, such as enhancing existing sales presentations, using data from Interactive Media Strategies' studies.
• Custom Marketing Development/Strategy Sessions: Interactive Media Strategies will work in conjunction with clients for up to two days a year, developing content that can be used in conjunction with a company's promotional activities. Clients can choose two of the following services or arrange for other ways to use the two "analyst days" allocated to subscribers.

Potential support services can include:
- Case Studies
- IMS Participation in promotional Webcasts
- Development of Comprehensive, Topic-Specific Presentations
- Make Presentations to User/Reseller Groups
- Development of a sponsored  "Video Research Briefing" examining a new product or in conjunction with a news release
- Participate in conferences to train your sales force
- Development of Customized White Paper on a Research Topic or Technology Area Requested by the Client

For more information about our research subscription services, contact:

Steve Vonder Haar, Research Director
Interactive Media Strategies
(817) 860-5121
svonder@interactivemediastrategies.com